|Drawing over 130,000 visitors in just 18 weeks, Guo Pei: Couture Fantasy is one of the Fine Arts Museums’ most sought-after fashion exhibitions of the past decade.
Over 80 exquisite ensembles by China’s leading couturier and accompanying programming have enticed new and returning visitors to the Legion of Honor throughout the run of the exhibition.
About ⅓ of the creations are displayed in the museum’s permanent collection galleries, highlighting the historical and iconographical references displayed in the ensembles, enabling another 45,000 visitors to experience Guo Pei’s vision.
This dual nature extends the exhibition’s reach to 175,000.
By all accounts, Guo Pei: Couture Fantasy has been a runaway success—in person and online. Produced in partnership with Nowness, the exhibition film Guo Pei: Embroidered Dreams is one of the most popular to date in our award-winning FAMSF Presents series, garnering more than 185,000 direct views online and reaching audiences around the world, while the exhibition web offerings are the most visited by far for both the de Young and the Legion of Honor in recent years.
At the Museum Stores, audiences have brought Guo Pei’s lavish work home with more than 4,000 catalogues and 2,500 coloring books flying off the shelves. With the exhibition extension leading up to the holiday season, there is ample time to revisit the collection Guo Pei designed exclusively with the Museum Stores.